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The Momo Challenge Parents Guide

What is it?

Coined the “suicide challenge”, Momo is a new viral game that encourages players to perform a series of
challenges in order to meet ‘Mother Bird’ - a disfigured character (inspired by Japanese art) with bulging eyes and untidy black hair on a chicken-like body.
Light-hearted and fun at the outset, this game experience quickly darkens, absorbing players who are encouraged to perform acts of violence and self-harm through a series of progressively risky challenges. Originating in Mexico, it is easily accessed through social media shares (predominantly Facebook and YouTube) and is rapidly spreading across the world.